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Building an Employer Brand that's True to Itself
October 25, 2021 at 6:30 PM
by Mamathaa Hemanth
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All companies have an employer brand, something that quite a lot of leaders are not aware of. However, those proficient within the sea of talent know that employees are precious assets of the company and don’t just dive headfirst into the first employment opportunity they find. Instead, they approach the topic differently, they try to find an employer brand they trust.

If a firm really wants to gain the attention of some of the best talent within its industry, its human resources team needs to realize and acknowledge the process of building a strong employer brand. Not only does it make the company attractive for potential employees, but it also raises the reputation of the company within the employee pool.

5 Ways you can Build a Strong Employer Brand

1. Think Beyond your Motto

2. Stand Out from the Crowd

3. Share your Story in a Unique Manner

4. Ask Employees to Become Brand Ambassadors

5. Sell Only What You Have 

1. Think Beyond your Motto

Your brand is not a logo or a catchphrase. It is the guiding principle for how you conduct business and care for your employees and customers. HR is at the forefront of attracting new talent and developing existing talent. Every interaction with HR reinforces (or ruins) your brand, so the emphasis should be on creating exceptional experiences for applicants/employees.

Move towards leading transparently with your company's values and culture. This can be accomplished by creating a prominent page on your website that outlines your corporate culture and structure, or by providing potential applicants with a downloadable brochure about your company. If you want to impress job seekers, start with visibility and clarity. 

2. Stand Out from the Crowd

Leaders must discover what makes their enterprise different from the rest, turn up the volume, communicate, submit it on social media, upload it to enterprise channel pages and quite specifically, LinkedIn profiles. Demonstrate why patrons should prefer your business enterprise and spotlight the uniqueness that makes you stand out from the rest.  

A method that can be used to achieve this involves fervent collaboration with marketing to promote the company brand, especially during the hiring and onboarding process. Recruitment efforts, from the website to the job ads, should sell the position and the company in order to attract qualified applicants who share your company's values, mission, and culture. Aside from adopting unique best practices, do your research in previously undiscovered modes of promoting the company brand. HR can further promote them during interviews and onboarding to increase engagement and retention. 

3. Share your Story in a Unique Manner

Sharing your narrative with applicants and employees is a crucial component of employer branding. We have a distinct history, and it is critical that our applicants and employees understand it. To truly become passionate about our mission and values, an employee must first understand who we are and how we became the successful organization that we are today.

The employer brand must be genuine. Potential candidates want to hear from current employees, not from corporate or human resources. They're curious as to why people stay with your company. What distinguishes it and sets it apart? Display real-life employee success stories on your job sites and social media accounts.

4. Ask Employees to Become Brand Ambassadors

Commitment to continuous employee empowerment is a great way to build a reputation. Almost all employees are encouraged to take advantage of promotion opportunities and hence to acquire specialized skills. Therefore, if the company logo can represent a commitment to know and improve, it will be noticeable. A story that emphasizes the employees who have benefited from it is the key to "marketing" the benefits of this logo.

The company needs to provide employees with templates, prompts, or consistent messages to share on social media in order to increase their social impact. Companies benefit from having a unified employer brand, but social sharing is organic and can be exponential. 

5. Sell Only What You Have 

Know your company's values ​​and standards. Don't market your ideas or what you want to implement right away. Be confident of who you are and represent yourself as a company. That way, you can find the talent that suits your needs. Cultural suitability is also one of the greatest assets. 

Use LinkedIn, Twitter, Instagram, and Crunchbase for they are a great way to give insights into your employer's brand. Emphasize information that shows the balance, diversity, inclusiveness, and general appreciation of the people who work for you. Your brand is about how you serve others, which is the connection most people seek from a strong employer brand.

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Built by Architects for the Architecture, Landscape, Interior, and Urban planning industry, Archslate is proud to create the largest talent marketplace that understands the needs of every firm while removing recruiters, third-party agencies, and percentage cuts. See how Archslate can help your firm by requesting a demo with us.

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